4) Who would be the audience for your media product?

To find my ideal target audience I had to research the audiences of similar magazines to mine, such as Kerrang! and NME. Here are a few stats I found that will help me decide who my audience will be.

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As you can see from above the last stat is ABCe Unique Users. ABCe refers to the social economic groups that magazine buyers fall in to.


A (upper middle class) – professional or at director level


B (middle class) – senior management


C (lower middle class) – junior management and clerical


E - Casual labourers, pensioners, unemployed e.g. pensioners without private pensions and anyone living on basic benefits


The groups above give an idea of my magazine's target audience. However, I also found that people are separated into different youth groups according to hobbies, interests and lifestyles. These groups include "Smart urban", "Goths", "Emos". To find out more about these groups visit HERE


From the information above, I am able to see that my ideal target audience are "Emos". Here are a few pictures of my ideal audience.