5) How did you attract/address your audience?

Now that I know WHO I am selling my magazine to, I had to work out HOW I was going to sell it to them.



One of the ways I am going to do this is by offering the readers the chance to subscribe. Below is a picture of my subscription and a subscription from an NME magazine. Both our offers are on the contents page so that readers have to open the magazine to find it.

Offering the readers a subscription will not only attract readers but will also keep loyal readers. The promotions are bold colours that stand out well upon the page as to catch the reader's attention. The fonts are also bold and big so that the readers feel pulled towards it. The subscriptions use persuasive language and money saving offers so the readers feel they are benefiting from it. It makes them feel important and unique.


I have also used a unique selling point (USP) that will help sell my magazine. I have managed to only place one picture on the front of the magazine so that the attention is not shared. It shows the importance of the band on the front and it also leaves space in my magazine that not many other magazines have. It makes my magazine stand out from others and readers will be able to easily pick it out from a number of magazines.